The Local Authority Content Matrix: Build Your Video Plan

Build your plan

Find your channel, then tell me about your market.

It stays on your device, nothing is sent anywhere. Want both? Build one, then hit Start over and switch.

1 · Which channel should you build?

Not sure whether to focus on buyers or sellers? Check everything that sounds like your market and I will recommend where to start.

People are constantly moving to my area from somewhere else Inventory is tight and homes here sell fast My area is a known relocation, retirement, or vacation spot Local homeowners have built up a lot of equity I would rather work with people planning a move here I would rather work with owners getting ready to list Most of my future clients start by researching the area online I already know plenty of locals who may sell soon

2 · Confirm your channel

Buyer channelAttract people moving to your town Seller channelAttract owners thinking about selling

The quiz sets this for you, but you decide. Pick whichever you want and build that side first.

3 · Tell me about your market

The more specific you are, the more the plan sounds like you. I tailor every video to the niche you name here.

Who you focus on (your niche)

City and state

Your main neighborhoods (2 to 5, comma separated)

Typical price range

What draws people to your area (lifestyle, amenities)

Where your buyers move from

One thing locals know that outsiders do not

Pick a channel above, and add at least your city and one neighborhood, then generate your plan.

Takes about five minutes total, most of it is filling this in.

Your video plan

Here are your next 10 videos.

Each one is built for your market and ready to film. Start with the ones marked High.

Copied. Paste into a blank Google Sheet.

#	Video	Say this first	Who it attracts	Priority	Check it on YouTube

Pick three videos marked High, run the Check on each, and film them this week. Thin or dated YouTube results mean an open lane that is yours to own.

From plan to posted

Three steps to your first video this week.

Step 1

Pick three High rows

Start where the intent is highest. Pick the three topics you are genuinely most excited to talk about. Excitement reads on camera, and momentum beats perfection.

Step 2

Run the Check

Type each video's Check phrase into YouTube. Thin or dated results mean nobody local owns that search yet, and it is wide open for you.

Step 3

Put dates on the calendar

A date is the difference between a plan and a wish. Block three filming times this week and treat them like client appointments.

Pair this with your 3-Hour Weekly Batching System and you can film all three in a single sitting.

You do not have to do this alone

You have the ideas. The order you post them in is what gets you leads faster.

This plan hands you a head start most agents never get: knowing exactly what to film. But here is what separates the realtors who get leads in months from the ones still waiting after a year. It is not luck and it is not posting more. It is the order. When your videos are built to feed each other instead of posted at random, YouTube starts pushing the whole set to more buyers and sellers, faster. Building that, and keeping you consistent while you do it, is what John does with you inside the Local Authority Engine. You show up and talk about the market you already know. He makes sure it turns into real conversations.

Our promise to you

The Show Up & Ship Guarantee

Show up, do the work, and if your channel is not bringing you real conversations by month six, John keeps coaching you at no cost to you until it does.

Zero risk. You either get results, or you keep getting coached.

See how it works